In video promoting a collaboration between Callaway and Good Good Golf, showing Garrett Clark pushing a woman to the ground, draws negative backlash.
Callaway Golf deleted social media posts promoting a new driver that was developed in collaboration with Good Good Golf late Friday evening after negative backlash on X.
In the video, which you can see below, ominous music plays and a close-up shot of a driver in someone’s backswing appears, with “Good Good Studios presents: The Driver” appearing on the screen. Then, Good Good’s Garrett Clark sees a woman reaching for his driver, runs at her and shoves her to the ground. Standing over her, he threatens her by saying, “Do not touch my new driver.”
While Callaway deleted the social media post, and it does not appear on Good Good’s social media accounts, the video spread quickly on X, with most people shocked by what they saw.
Golfweek contacted Callaway Golf on Saturday morning to ask for comment regarding the video and social media post.
At 3:18 p.m. ET on Saturday, Good Good Golf posted the following statement on the company’s X account: “We posted a video to our channels that ultimately depicted actions that are not aligned with our values as a brand. We have since taken that content down, and sincerely apologize. Good Good has always stood for making the game of golf more inclusive to all, and we will continue to ensure that is out mission going forward.”
Callaway Golf, which trades on the New York Stock Exchange under the ticker symbol CALY ($15.89), is based in Carlsbad, California, and is one of the largest golf equipment brands in the world. Good Good Golf is one of the largest golf content-creating organizations on YouTube and social media. It features eight men and four women who compete in competitions and challenges. In 2025, it raised $45 million in investment capital from an investor group that includes Creator Sports Capital, Manhattan West, Sunflower Studios, and Peyton Manning’s Omaha Productions. Today, the brand has grown to include made-for-television events, apparel releases and co-branded merchandise sales.
Later in the day Saturday, Callaway released a statement, as did the PGA Tour.
The PGA Tour and Good Good Golf announced earlier this year that a new Tour event, the Good Good Championship, will debut in November during the FedExCup Fall at Omni Barton Creek Resort & Spa’s Fazio Canyons Course in Austin, Texas. Callaway and Good Good Golf began a partnership in 2023.
David Dusek is a senior writer at Golfweek covering golf equipment.
This story has been updated with new information.