A new alignment technology developed using eye-tracking research, high-MOI mallet designs, and a striking white finish distinguish the new PING Scottsdale TEC putter line.

The Scottsdale TEC Ally Blue Onset, Ketsch Onset, Hayden, Ally Blue H and Ketsch 4 are available for pre-order now at PING authorised retailers, with an RRP of £375.

“The new Scottsdale TEC putters represent an exciting new opportunity for golfers to improve their putting,” said Solheim. “The use of eye-tracking research has given us some great insights into the best ways to help golfers improve their focus and sink more putts.

“We’ve also chosen to make this line exclusively mallets to better serve the growing market for these types of designs while continuing to offer stroke-type fitting through optimal CG placement. All the Scottsdale TEC models are designed with proven PING performance, including high MOIs and a fantastic feel. We’re seeing some nice Tour adoption as well as we come into the key season.”

Eye Q Alignment Technology

The Scottsdale TEC (Tour Elevated Concepts) putters were developed using eye‑tracking research rooted in a visual performance philosophy known as Quiet Eye — how golfers visually engage with the putter before the stroke. In putting, Quiet Eye describes the duration of a player’s final gaze fixation on the ball, with longer durations consistently linked to higher skill and better performance.

PING engineers tested multiple alignment prototypes while golfers wore Tobii eye‑tracking glasses. This enabled precise measurement of where, how long, and how consistently players focused their attention. The data revealed that certain alignment designs better stabilised gaze and extended Quiet Eye duration, directly leading to stronger visual control and improved putting performance.

This new alignment technology, called Eye Q, provides a distinct focal point on the top rail of Scottsdale TEC putters. By combining a focal point with a long alignment line, the design helps naturally quiet the player’s eyes before the stroke, making it easier to center and maintain a stable gaze at the critical moment. This visual stability is key to enhancing the Quiet Eye period.

“Our researchers and scientists look for inspiration outside of golf,” said Solheim. “Quiet Eye has been used extensively in other sports requiring precise movements to help athletes improve focus just before action. Whether it’s shooting a free throw in basketball or serving a tennis ball, many top athletes train using this technique. With the Scottsdale TEC line and Eye Q Technology, we’re providing golfers with an immediate solution to improve their putting.”

Onset Models

The Scottsdale TEC Ally Blue and Ketsch models are engineered with an onset shaft position, which places the shaft near the center line of the putter head, behind the top rail and ahead of the CG to provide golfers with a full-face view of the ball at address. The response to the onset models on the professional tours has been very favourable, with several players putting one in play, including Tony Finau, who has seen significant improvement in his PGA Tour putting stats.

“I’ve always used a blade putter, but I was looking to try a mallet,” said Finau, who switched to the Ally Blue Onset model in January. “I tried the Ally Blue Onset and immediately fell in love with it. It sets up so square and makes it easier to know where the face is aiming. With the dot and line, I can line up in the middle of the ball, which is extremely important. When you’re making good strokes, you’re splitting the ball in half, which means it’s rolling end over end. The Scottsdale TEC really helped change my putting for the better.”

‘Pull’ the Centre of Gravity

As with all PING putters, the center of gravity in every Scottsdale TEC model is positioned behind the shaft axis to ensure it is pulled through the stroke for stability and less twisting. This preserves the torque and dynamic feel of the putter and allows for stroke-type fitting to match a golfer’s needs. This theory was employed from the beginning by PING founder Karsten Solheim, who often used a wheelbarrow analogy to make his point. He described how much easier and more stable it was to pull a wheelbarrow over a curb instead of pushing it over.

“My grandfather was a firm believer in the role the CG position plays in the performance of a putter,” said Solheim. “We continue to apply that philosophy today in all our putter designs. Ensuring the proper CG placement relative to the shaft axis is critical to performance. Pulling the CG provides more stability through the stroke and helps keep putts on line and rolling into the hole.”

Multi-Material Forgiveness

The lightweight aluminum body and dense stainless steel sole plate position mass low and to the perimeter in the Scottsdale TEC putters to ensure extreme MOI and optimal CG for high forgiveness and consistent roll. Weight savings from the PEBAX insert cavity also provide discretionary mass to further optimise performance.

“All the Scottsdale TEC putters are mallet designs and ensure the forgiveness and consistency golfers need to make more putts,” said Solheim. “They vary in shape and offer different shaft and hosel positions, which allows us to offer stroke types to fit every golfer based on their needs.”

Responsive Feel

The Scottsdale TEC putter’s one-piece insert is made of PEBAX, an elastomer commonly used in the soles of athletic shoes for its elastic properties. The lightweight, high-energy-return compound delivers a soft and responsive feel, leading to improved distance control and consistency.

WebFit Putter App Updated

PING also updated the WebFit Putter app with the new Scottsdale TEC series. The web-based fitting tool is developed in-house and is a quick and easy experience to help golfers find the PING putter that best fits their game.

“We continue to encourage golfers to take the time to get custom fit for their putters,” Solheim said. “Whether it’s through the WebFit Putter app or at their favorite golf shop, finding the best stroke type for your game and matching the putter’s look to your eye, a custom-fit putter can make a huge difference on the scorecard.”

For more details, visit ping.com/en-us/golf-clubs/putters/scottsdale-tec

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Ping’s PLD Milled SE DZB combines carbon steel, Anser-inspired weighting and a firm face for golfers with slight-arc strokes.

Gear: Ping PLD Milled SE DZB putter

Ping expands its Scottsdale TEC putter family with two mallets featuring Eye-Q alignment technology, PEBAX inserts and new stroke-fit options.

Gear: Ping Scottsdale TEC Ally Blue H, Ketsch 4 putters

Golf Pride has unveiled its latest putter grip innovation with the launch of ZERO TAPER, a new design aimed at promoting consistency, confidence and control on the greens.

The world’s leading grip manufacturer says the new model has been purposefully engineered to optimise hand placement and encourage even grip pressure, helping golfers square the putter face more effectively at impact.

ZERO TAPER will be available in stores and online from February 17.

Designed for consistency and confidence

The defining feature of ZERO TAPER is its parallel shape, offering a familiar look and feel for players who prefer a non tapered putter grip.

By ensuring both hands experience the same sensation throughout the stroke, Golf Pride believes the grip can help create a more synchronised and repeatable motion.

A deeper side profile improves face awareness, providing clear feedback that allows golfers to better sense and control the putter head.

Visual cues built into the grip guide hand placement, helping players return to the same setup time after time.

An ergonomic horseshoe shaped backside creates a natural resting point for finger folds, while a consistent weight profile across all sizes preserves the putter sweet spot and improves overall stability during the stroke.

Built on experience and testing

Drawing on more than seventy five years of grip making expertise and extensive consumer testing, ZERO TAPER has been developed to balance comfort with performance.

The grip is constructed using polyurethane, a material previously introduced in Golf Pride’s Reverse Taper putter grip range launched in twenty twenty four.

The polyurethane construction delivers a soft yet responsive feel, with traction elements designed to suit a variety of gripping styles.

ZERO TAPER now joins Reverse Taper as one of only two Golf Pride putter grips made using this material.

James Ledford, President of Golf Pride, said the new release builds directly on the success of its predecessor.

“Two years ago we introduced Reverse Taper and it quickly became one of the top selling putter grips worldwide.

With ZERO TAPER we are building on that success by offering players who favour a consistent geometric shape a grip that meets their needs. Our mission is to create products that inspire confidence and help players of all skill levels perform their best.

Sizes colours and availability

ZERO TAPER will be offered in medium and large sizes and will be available in black, blue and red colour options to suit different player preferences.

The grip was conceptualised, designed and tested at Golf Pride’s Global Innovation Centre in Pinehurst, North Carolina, which serves as the hub for global research, product design and brand marketing.

From February 17, ZERO TAPER will be available to purchase in store and online through authorised retailers.

More information on the new grip and the wider twenty twenty six Golf Pride product range can be found at the company’s website and social media channels.

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The putters Fitzpatrick trusts on Tour, now available to golfers worldwide for the first time.

Tinley Park, Ill.,  — Bettinardi Golf announced the release of the BB1 Fitz Flow (BB1 FF) and the BB48 Fitz (BB48-F), two new putters based on the models Matt Fitzpatrick trusts on Tour, now making their way from the Tour truck to your bag for the first time.

Known for his meticulous approach to the game, Fitzpatrick has long prioritized face milling and roll characteristics in his putters. Earlier in his career, he relied on a specific groove profile that was no longer in production, leading him to search for a long-term solution that would meet his standards. Through a mutual connection, Sam Bettinardi reached out to Fitzpatrick’s camp to offer Bettinardi’s precision milling capabilities out of Tinley Park, Illinois. What followed was an extensive development process, with Bettinardi producing more than 30 prototypes until they achieved the exact look, feel, and face milling Fitzpatrick demanded.

The result is the Fitz Face, a semi-circular milling pattern engineered at the optimal tool size and depth to deliver his preferred feel and roll.

A 5-time PGA Tour winner and Major Champion, Fitzpatrick has also won the Valspar Championship, the RBC Heritage, and the Zurich Classic team event this season with his Bettinardi Tour putter in play. For the first time, golfers worldwide can access Fitzpatrick’s Tour-proven models and experience the setup behind one of the most dominant performances in the game.

Each model is one-piece milled from 303 Stainless Steel just outside Chicago, Ill. to 350 grams. Both incorporate Fitzpatrick’s preferred rolled topline and TourTone finish, a dual Black Armor and Diamond Blast combination paired with a thin sightline that provides contrast and a precise alignment reference at address.

The BB1 Fitz Flow (BB1 FF) is built on a classic blade profile with a thinner flange line and a flow neck, delivering moderate toe hang for players with a moderate arc in their stroke. The BB48 Fitz (BB48-F) applies those same standards to a symmetrical, face balanced mallet profile, featuring a spud neck with a double bend shaft that’s best suited to players with a straight-back, straight-through, or slight arc in their putting stroke.

“Fitzpatrick holds his equipment to an exceptionally high standard, and that’s exactly the standard we already work to every day in Tinley Park,” said Sam Bettinardi, President of Bettinardi Golf. “We’re proud that our craftsmanship is what he trusts on Tour, and now golfers everywhere get to experience putters built to reflect his standards.”

Both the BB1 Fitz Flow (BB1 FF) and the BB48 Fitz (BB48-F) will be available to order on Friday, May 8, 2026, at Bettinardi.com, Studio B Oak Brook, and select Authorized Retailers, with an MSRP of $550 each.

About Bettinardi Golf

Founded in 1998, Bettinardi Golf is a family-owned manufacturer of precision golf equipment headquartered in Tinley Park, Illinois. Built on a commitment to craftsmanship and American manufacturing, Bettinardi designs, mills, and assembles every putter domestically, a standard that extends to its headcovers and metal accessories as well. The company’s forged irons and wedges are designed and assembled in the United States. With a family legacy rooted in feel, precision, and performance, Bettinardi Golf has earned more than 100 professional victories worldwide.

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